I recently found myself on my veterinarian's website, looking up their hours. Because I develop websites for a living and find myself in a constant state of 'website critique' when I am doing anything on the web, I found myself reviewing their website with a critical eye.
You may run a small or very small business with a limited budget, but that doesn't mean you can't have a quality, professional website.
In fact, there is no excuse not to have a quality, professional website, because it's just not that expensive, or that hard to do.
SERP is an acronym for Search Engine Results Page.
You type what you are looking for into the search box - in this case I typed in “art gallery denver” - and this is the first page of the results I received from Google, the first SERP.
In my last blog post, I discussed the importance of having web analytics tracking software on your site.
As a follow-up to that post, here is a great video from Google's Your Business YouTube Channel called Getting Started with Google Analytics. If you are new to using Google Analytics, watching this video is a great introduction to the tool.
Who is visiting your website? How long are they staying? What pages are they visiting? Are they doing what you hoped they would be doing on your site? If you've spent time and money developing your website to promote your business, these are things you want to know. Is your website doing all it could be for your business? How do you tell?
You’ve probably seen Sitemap links, often in the footer menu of a site, that link to a page listing of all the pages and content on a site. You may think these are only for large sites with a complex structure, to help visitors find some obscure chunk of content. But actually sitemaps can be of benefit to everyone, no matter how large or small your site.
Why create a sitemap?
It’s not required to create a sitemap. And if your site is small and easy to navigate you might think well why bother. But sitemaps are great tools for informing search engines about your site. They are submitted to google and other search engines for page indexing, which is , especially important if your site is new and google knows nothing about it.
You may seen the word "responsive" bandied about when describing websites, themes, or templates. Do you know what that word means?
Responsive describes a website that adjusts how it displays based on the device and screen size on which it is being displayed. So how a site lays out will differ depending on whether the screen is a large desktop computer monitor, a mid-size screen tablet or laptop, or a small smartphone screen.
The Joomla platform is constantly being improved and updated to keep up with modern technologies, to keep sites secure, and to support modern devices and browsers. The latest series release is Joomla 3, which came out in September of 2012.
Currently, Joomla 1.5 sites are no longer supported by the Joomla community, which means there will be no further updates for technology improvements or for security vulnerabilities. This makes your Joomla 1.5 site vulnerable to being hacked.