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20 Key Factors of a Website That Gets Results
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Privacy Policies – do you need one? And what should be in it?
What is a privacy policy? A privacy policy is a legal statement of what you do with any personal information you obtain from your website. Personal information includes a person’s name, email, address, phone number, IP address, or any other personal information you...
20 Key Factors of a High-Performing, Effective Website
Is your website being as effective as it could at getting you the business you want? Are you unsure of what to do to improve your site? This list of 20 key factors of an effective website will help you evaluate your site, so you can identify areas in need of...
10 Easy, Simple Content Ideas for Your Veterinary Practice Website
I recently found myself on my veterinarian's website, looking up their hours. Because I develop websites for a living and find myself in a constant state of 'website critique' when I am doing anything on the web, I found myself reviewing their website with a critical...
Small businesses need quality websites too
You may run a small or very small business with a limited budget, but that doesn't mean you can't have a quality, professional website. In fact, there is no excuse not to have a quality, professional website, because it's just not that expensive, or that hard to do....
Anatomy of a SERP
SERP is an acronym for Search Engine Results Page. You type what you are looking for into the search box - in this case I typed in “art gallery denver” - and this is the first page of the results I received from Google, the first SERP. Keyword, by the way, is the...
Using Google Analytics – Tutorial Video
In my last blog post, I discussed the importance of having web analytics tracking software on your site. As a follow-up to that post, here is a great video from Google's Your Business YouTube Channel called Getting Started with Google Analytics. If you are new to...
Tracking Your Website Visitors
Who is visiting your website? How long are they staying? What pages are they visiting? Are they doing what you hoped they would be doing on your site? If you've spent time and money developing your website to promote your business, these are things you want to know....
Do you need a sitemap?
You’ve probably seen Sitemap links, often in the footer menu of a site, that link to a page listing of all the pages and content on a site. You may think these are only for large sites with a complex structure, to help visitors find some obscure chunk of content. But...
What is a responsive website?
You may seen the word "responsive" bandied about when describing websites, themes, or templates. Do you know what that word means? Responsive describes a website that adjusts how it displays based on the device and screen size on which it is being displayed. So how a...
