In my last blog post, I discussed the importance of having web analytics tracking software on your site.
As a follow-up to that post, here is a great video from Google’s Your Business YouTube Channel called Getting Started with Google Analytics. If you are new to using Google Analytics, watching this video is a great introduction to the tool.
When you first start using Analytics you may feel like you are faced with an overwhelming sea of information. You may be unsure of what is important or even what it all means. Stasia Kudrez, the presenter in this video, does a great job of giving you an overview of the main aspects of Google Analytics that you will want to focus on as a small business owner.
I hope you find it useful and that it presents you with ideas for ways to use analytics to grow your business and your website.